L'Oréal Brandstorm
L'Oréal
The world's biggest student innovation competition. Teams develop breakthrough beauty/wellness innovations. India winners represent at the global finale in Paris with international internship offers.
Usual Season
Dec–Jun
Prize & Perks
Global finale in Paris, €10,000 grand prize + internships
Eligibility
Open to all MBA & undergrad students globally
Format
Corporate Comp
Why this competition matters
PPO / PPI opportunity · top finishers get a pre-placement offer or interview, bypassing the regular shortlist.
Resume signal · recognised by recruiters across consulting, FMCG, tech, and finance recruiters.
Real-world problem · cases mirror live business issues from L'Oréal, not textbook exercises.
Global finale in Paris, €10,000 grand prize + internships · prize and recognition that travel on your resume for years.
Your prep checklist
- 1Read the brief 3x. Note the exact ask · don't solve the problem you wish was asked.
- 2Pick 2 frameworks max · Market Entry, Profitability, or GTM cover 80% of marketing cases.
- 3Run a 30-min hypothesis sprint with your team before opening Excel.
- 4Build your deck back-to-front: recommendation first, then evidence, then appendix.
- 5Stress test: have one teammate red-team your numbers and assumptions.
- 6Rehearse the 60-second pitch · judges decide in the first slide.